Smith.joseph.london@gmail.com
07971 648 244 LinkedIn: linkedin.com/in/smith-joseph-london Follow Instagram: smithjoseph05
Hello, I’m Smith—a multifaceted creative leader, art director, senior designer, and problem solver with nearly three decades of experience. I specialise in crafting brand programs, employee engagement campaigns, investor communications, property marketing, events, and digital/interactive assets for globally recognised brands.
I’m passionate about creative solutions rooted in insightful thinking, where ideas are at the heart of everything. For me, it’s about telling the stories brands need to tell—connecting on a human level with impact you can feel and measure.
Collaboration is a key part of my process. I thrive in open, co-authorship relationships with business leaders, brand owners, strategists, writers, designers, filmmakers, image creators, and production specialists. Together, we transform complex challenges into powerful creative solutions that deliver real results.
Background/Awards/ Publications
Currently:
Independent Design Director/Senior Designer
2021 - 2024
Socrates Communications
Brunswick Creative
The Team
Friends Studio
Design Portfolio
Hilton Hotel
Previously:
2019 - 2020
Superunion
Design Director
2015 - 2019 MerchantCantos
Creative Team Head
Design Director
2003 - 2015
BergHind Joseph
Partner/Joint Creative Director
2002 - 2023
The Partners
Design Director
1999 - 2022
Pauffley Design
Creative Team Head
Design Director
1997 - 1999
Design In Action
Design Director
1996 - 1997
Smithfield Design
Senior Designer
1995 - 1996
Michael Peters
Senior Designer
1992 - 1995
Sector Light Design
Senior Designer
1988 - 1992
Andrew Derrick Design
Senior Designer
1985 - 1988
The Small Back Room
Designer
1984 - 1985
Gordon Ollis Design
Designer
Awards:
2022 Indigo Design Awards
Gold: Park & Sayer Residential Brochure
2021 DNA - Paris Awards Winner: Sotogrande Summer Edition Magazine
2021 DNA Paris Awards Recognition: Park & Sayer Marketing Brochure
2021 MUSE Creative Awards Gold: Park & Sayer Residential Project
2021 International Design Awards Silver: Park & Sayer Residential Development
2018 IR Society Best Practice Awards
Best FTSE250 Annual Report Derwent London
2018 CorpComms Awards Best 250 Annual Report Derwent London
2018 CorpComms Awards Best Online Report Puma Energy
2018 Corporate Financial Awards Best online report international Silver: Puma Energy
2018 Best CSR/ESG Report Bronze: Puma Energy
2017 Corporate & Financial Awards Gold: Puma Energy
2017 Corporate & Financial Awards Gold: Best international Annual Report
Puma Energy
2017 Corporate Content Awards Silver: Allianz best internal campaign
2003 Design Week Best Graduate Recruitment
BP Graduate Campaign
2002 Design Week Best Graduate Recruitment
BP Graduate Campaign
2001 Design Week
Best Graduate Recruitment
BP Graduate Campaign
2000 Design Week Best Annual Report Best International – United Pan-European Communication Best UK – Dixons Best European – Telewest Silver: London & Edinburgh Trust
1999 Design Week Best international literature Cable & Wireless Best corporate literature
Highly Commended: Telewest AR
1997 Astid Best of International
Design & Communication
Best International Annual Report Pharmacia & Upjohn 97 Annual report
Best International Corporate Brochure
IAM Corporate Brochure
Publications: 1999 The Best of Annual Reports design from around the World
United Pan-European Communication
Telewest Dixons
Selected Clients
