Hello, I’m Smith—a multifaceted creative leader, art director, senior designer, and problem solver with nearly three decades of experience. I specialise in crafting brand programs, employee engagement campaigns, investor communications, property marketing, events, and digital/interactive assets for globally recognised brands. I’m passionate about creative solutions rooted in insightful thinking, where ideas are at the heart of everything. For me, it’s about telling the stories brands need to tell—connecting on a human level with impact you can feel and measure.