Moving In One Direction.
Client.
Puma Energy
Sector.
Petroleum Company
Switzerland
Project.
Brand Playbook
Deliverables.
Brand Strategy. Brand PlayBook.
Brand Expression. Global Photoshoot.
Created.
At MerchantCantos
How does a corporate brand, in need of a unified creative direction, realigns itself globally? By creating a new set of guiding principles to live by. With the goal to create a stronger emotional connection between its independent spirit and companywide goals, Puma Energy needed to present its brand elements, with its creative agencies.
And Finding and activating the brand ‘moments’ that matter most for customers. This was an opportunity to build a more meaningful, relationship between customer and Puma Energy, and breed a sense of independence that lives for something greater.
The refreshed identity Playbook, that brings modernity and professionalism to this global brand. And demonstrates how the new identity, bring authenticity to the surface. An aspiring and confident, verbal and visual brand, that urges you to think beyond the norm. An holistic set of principles to celebrate the independent and individual spirit.
