Knowledge Is Just The Start.
Client.
Goldman Sachs
Sector. Investment Banking USA
Project. Naming and Branding
Deliverables.
Brand Strategy. Brand Expression. Brand Guidelines. Principal Assets. infographics. Billboard. Marketing Materials. Digital Assets. In-house Templates
Created. At MerchantCantos
How do you make a ‘Liquidity Management’ offer stand out in a crowded market? By starting with a newly named offer ‘Liquidity Solutions’, a new vision, compelling mission, values and new a visual identity which expressed Goldman Sachs deep knowledge and client focus. With a single brand promise - ‘Knowledge is just the start’, Goldman Sachs heritage and its authority in the sector, gave it permission to play this role; we activated that story everywhere.
In conjunction with Goldman Sachs (GS) iconic square logo device, we created a new brand identity system that places GS at the centre, as a advisory service to its diverse clients. The visual system illustrates, this dynamic, reliable, user-friendly platform.
And in addition to the GS original primary colour palette, we have created a new ‘Liquidity Solution’ tagline to support the branding materials, across multiple channels and marketplaces, advertising boards, digital assets, internal environmental graphics and email sign-off.
