How do you build a health and wellbeing brand in a saturated market and in the middle of a global pandemic? By creating a brand that’s 100% ethically made, with the best local ingredients at its heart, with an eco - friendly message at its core, and spotlighting the global health and wellbeing of a planet in the middle of a global pandemic. The solution was built around happy frog goal to drive change and ensure that the new brand strategy was all about ‘Spreading Joy’, the new brand storytelling platform everywhere. This mission is primarily expressed through the rebranded identity. 

In addition to the website the brand identity was rolled out across an extensive packaging range, branded merchandise, investor presentation, digital banners, stationery and full brand identity guidelines, covering both screen and print applications, as well as branded event stand for Japan exhibition.