Spirit of Fuelling Journeys.
Client.
Puma Energy
Sector. Oil & Gas
Switzerland
Project. Fuelling Journeys Brand Playbook
Deliverables. Fuelling Journey Brand Playbook.
Content Generation.
Created.
At MerchantCantos
How does Puma Energy local agencies connect with its Fuelling Journeys spirit? By focusing our messaging on the emotional values of traveling, rather than the functional. The Fuelling Journey’s Spirit Playbook was created to inform and inspire local agencies, when designing and activating, the Spirit of Fuelling Journey’s materials.
The new guiding principles, are a set of well defined creative assets and guide book, for internal, local and international design agencies around the world. To help rollout the Fuelling Journeys campaign and to maintain Puma Energy brand, recognition worldwide.
The previous identity focused heavily on the physical infrastructure, product and services. We wanted to create a dynamic toolkit that could represent the vast variety, of Puma Energy customers, by showcasing an honest, real world customers images, from around the world.
The fuelling journeys is expressed through a series of personal and story driven, Avedon style photography, where we get closer to Puma Energy travellers. By capturing the individual stories, add warmth and show the very human side of the brand.
