Data Everywhere.

Client.
Blueprint management systems

Project.
IT Services and IT Consulting London

Project.
Brand identity and principal assets

Deliverables.
Brand Strategy. Brand Identity. Brand Expression. Art Direction. Launch Materials. Brand Guidelines. Signage. Interiors. Corporate Brochure. Factsheets. Stationery. PowerPoint. Website. Photography: Andy Wilson

Created.
At BergHind Joseph

How do you gain value from your data management? By unlocking data driven insights hidden within. Blueprint’s new brand identity started with defining a single brand proposition. ‘Making data work for you’. This led to a comprehensive brand redesign that better aligned with Blueprint market shift and further redefined Blueprint’s leadership position in the data management space, which extended to brand campaign, service literature, environmental spaces, branded materials, website and trade show support.

The new identity brought a modernity and professionalism to the brand and moulds a strong master brand core in everything Blueprint does. This is how – with the new identity – bring data simplicity to the surface.

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