How do you get an independent, sports innovator to push further? By giving it a brand more worthy of its founder, a competitive sportsman and personal trainer, with a background in sports science, nutrition, sports injury, sports psychology and expand it’s consumer base beyond the confines of a weight room, it needed a new brand identity, merchandising range that would appeal to a wider audience.

A genderless monogram sprinter on the blocks for this former international 4 hundred meter runner. The emblem reinforces, this performance driven individual and an expanding customer base beyond the confines of a weights room, connected by the benefits sports brings to all involved.