How do you reimagine an area and connect its communities? By developing a bold, award-winning approach to designing public spaces and superior sustainable living for the whole community. A name creation and brand and marketing collaterals for the renamed Park & Sayer residential apartment tower at the heart of Elephant & Castle.

Park & Sayer marketing brochure is based around origami, butterfly, chosen to reflect the proximity to green spaces and overarching rebirth of the area, a location with constant movement and energy, we wanted to create a feeling of luxury but with a touch of humour.