Driving Social Change.
Client.
Department of Community Development
Sector.
Ministry of Community Development
Abu Dhabi
Project.
Brand Position & Visual Identity Campaign
Deliverables.
Brand Strategy. Brand Position. Visual Identity. Brand Guidelines. Brand Expression. Art Direction. Campaign materials. Internal Templates. Stationery Range. Word Templates. Literature Templates. Office graphics. Photography: Katarinapremfors.com
Created.
At MerchantCantos
How do you empower a community to drive social change? By creating a brand that unites people behind a single message. The challenge was to inspire community involvement through a single promise, a visual identity and brand that resonate directly with Abu Dhabi’s diverse communities.
Abu Dhabi’s Department of Community Development (DCD) was established with a mandate to oversee, align and integrate cross-sector community development entities and initiatives. Together we are Abu Dhabi, became the launch campaign and rallying cry, to bring people across sectors and Abu Dhabi’s diverse communities, to join together to support everyone who calls Abu Dhabi home. Through local billboard and poster campaign, events, launch film, and an enduring all-purpose branded materials.
The launch campaign engaged audiences across sectors and backgrounds, from government departments to community groups, and provided Department of Community Development (DCD) with the creative toolkit to bring about long-term social change for those who call the UAE’s capital home.
