Fuelling Journeys.
Client.
Puma Energy
Sector.
Petroleum Company
Switzerland
Project.
Investor Comms
Deliverables.
Printed Annual Report Suite, Digital Annual Report. Global Photography: Jonathan Glynn-Smith
Created.
At MerchantCantos
How does an energy company drive its annual reporting further? By making every journey matter, in recent years, leisure travellers have taken an increasingly larger share of Puma Energy’s business. This insight was the foundation for this years reporting suit and a new message to the market “Fuelling Journeys”
The annual report was created to reflect this dynamic and disruptive oil major, and served as a platform to showcase the broader business stories and more relevant to a wider target group. Building on a simple editorial style, with the edition of authentic customer journeys, linked back to Puma Energy five strategic priorities, enables the reader to experience the report through a more story driven lens, where we are allowed to get closer to Puma Energy customers and their experiences.
With the goal to create a stronger emotional connection, more relevant to a wider target group, complemented by the addition of a warmer and more purposeful stories, and our new editorial headline driven layouts, helps draw, the reader closer to Puma Energy’s travellers.
The resulting global photoshoot, to Australia, Antigua, Botswana, Ghana, Guatemala, Mexico, Myanmar, Namibia, Pakistan, Singapore, South Africa and Zambia, achieved some truly amazing results.
And finally with the digital experience created in tandem to ensure a seamless dovetailing between the offline and online reporting suit, delivered Puma Energy’s, first online annual report.
And out of the annual report process, we where asked to create Puma Energy’s first corporate brochure.
