Get The Glow.
Client.
Philips Lighting
Sector.
Lighting & Energy
USA
Project.
Employee Campaign
Deliverables.
Campaign Identity. Visual Expression. Brand Guidelines. Brand Extension. Photo: Rodion Kutsaev on Unsplash
Created.
At MerchantCantos
How does Philips Lighting find the right talent? By using employees experience and expertise to seek and secure the right people at the right time. ‘Get the Glow’ became the creative campaign and launchpad to encapsulate the core thinking behind this internal campaign to find the right people, establish a clear call to action and a subtle link to the core business of lighting.
And why Philips Lighting needed its employees. To use their experience and expertise to seek and secure the right people at the right time. Get the Glow became the new Employee Referral Program to recruit the best people.
And why Philips Lighting needed its employees experience and expertise to seek and secure the right people at the right time. Get the Glow became the new Employee Referral Program to recruit the best people.
