Life By Design.
Client. Sagrada
Sector.
Interior Design
London
Project.
Brand Position & Visual Identity
Deliverables.
Brand Strategy. Brand Position. Visual Identity. Brand Guidelines. Brand Expression. Branded Merchandise. Stationery. Branded Notebook
Created.
At BergHind Joseph
What’s the difference between good design and great design? It’s all a matter of perspective. Sagrada are a privately owned, international interior design firm based in London. A high-end interior refurbisher for private clubs, hotels, restaurants, private bars, boutique hotels, arts clubs and elegant and glamorous private properties.
The identity was pulled from La Sagrada Familia imposing architecture buttresses, which formed the idea and new ‘three bold pillars’ identity for the re-imagined Sagrada logo, a simple, bold and elegant translation, each representing one of the three directors and design principles that impact on just about everything Sagrada does.
From the brand symbol, we derived a simple rule of three. The three-based grid system is designed to be solid foundation, while always anchoring any elements around the symbol. A simple but bold identity that signals care and attention to detail, and a warmth, while preserving Sagrada’s strong architectural heritage.
