Work. Learn. Lead. Grow.
Client.
BP
Sector.
Oil and Gas Company
England
Project.
Graduate Recruitment Campaign
Deliverables.
Campaign materials. Poster. Digital Assets. Graduate brochures.
Created.
At Pauffley Design
How does BP attract the best graduates? By preparing and exposing graduates to life at BP, and helping graduates reflect on their own career path along the way. BP graduate programme was designed to enhance graduate knowledge, stretching their skills and gain real-world experience alongside some of the brightest minds in the industry.
Year 1 – BP Employee engagement graduate programme – Year 1 aimed to attract the best graduates, from all types of academic backgrounds to apply, by inviting graduates, that the best place to ‘Work. Learn. Lead. and Grow’, is at BP.
Year 2 – A work style career’s toolkit was created, with a set of resources to enable graduates to reflect on the skills and experiences gain during their journey to help identify areas for improvements, key contacts, help sell skills and experience to other departments and more and a single place to store and gather evidence of work experience.
Year 3 – Graduate survival guide and the ultimate manual for graduates and interns. Useful information on: Getting settled – What’s next – Case studies – When things go wrong – Where to go for help – and everything needed to succeed at BP.
