Delivering On Our Promises.
Client.
Aviva
Sector.
Insurance company
England
Project.
Annual Reporting Suite
Deliverables.
Annual Report. Results Presentation. Results Announcement. Climate-related Financial Disclosure Report. Reporting Criteria. Sustainability Datasheet. AGM materials. Folder
Created. At Brunswick Creative
How do you redefine Aviva's brand through its reporting suite? By strategically and visually, in a way that celebrates Aviva's remarkable commitment to it's customers, and by reaffirming Aviva, as the UK’s leading multinational insurance company. Aviva was looking to demonstrate its refreshed brand, through its reporting suite.
The main creative concept revolved around simplifying and streamline the creative process, bring to life the refreshed brand identity, new typeface, revised logo, new photography, Aviva AV brand device and all powered through WDesk. WDesk allowed Aviva full access during the creative process, any structural changes, content input, live data toolkit, photography input and ongoing review of the brand application to ingrain the new design values.
At the heart of the new visual approach is a refreshed colour palette, new typeface and more authentic customer photography, that better reflects Aviva’s contemporary lens – and a new Aviva AV device, which serves as a holding device to capture key information. Finally the reporting suite has been universally applauded across Aviva - with a significant step change in disclosure and template for future reports.
