The
Difference.
Client.
Sanne
Sector. Asset Administrators
London
Project.
Brand Evolution
Deliverables.
Brand Strategy. Brand Identity. Brand Expression. Brand Guidelines. Website. Advertising board. Environmental Design.
Created.
At MerchantCantos
How does an organisation go from good to great? By making the difference. SANNE’s existing positioning statement ‘The Difference’ had never been clearly articulated. A stronger brand rationale was needed, along with a consistent and more meaningful message developed to the market and across channels brand application.
A reimagined SANNE brand purpose enabled the company’s employees, partners and end-customers to see the SANNE’S brand in a more human-centric light. We helped SANNE simplify and streamline not just its master brand but also its approach to applying a master brand to a very complex portfolio of commercial offerings. This resulted in a fully updated brand identity, new typeface, revised colour palette and digital asset.
