Bigger Than
Lifesize.
Client.
Agnes Abplanalp
Sector. Personal Brand
Switzerland
Project.
Brand and Visual Identity
Deliverables.
Visual Identity. Brand Expression. Branded Merchandise. Environmental Design.
Created.
At BergHind Joseph
Does size matter in art? We know that large-scale art offers a more immersive experience to the viewer and can transform a space. The creative process started with a telephone conversation, and ‘Bigger than lifesize’ emerged as the starting point and key theme for this identity. The new design identity was built around ‘Agnes Abplanalp Art’ and leveraging and highlighting the repeat letter ‘A’ to develop this, bold and simplistic monogram mark.
This simple and reimagined monogram device, also acts as an artist authentication stamp, which allows Agnes to stamp the work of art. With a strip-back colour palette and bold typeface assert a strong minimalism brand, not too dominating or distract from Agnes bigger than life-size portraits.
