How do you communicate clearly to a limited-literacy audience? By being straightforward, clear, to the point, with images and without words. Syngenta wanted to create a global campaign for a low-access, limited-literacy audience, to help take compliance message to all its employees and 3rd party partners, across languages.

With the aid of simple airline style, safety instruction pictograms as the central theme, to act as a visual aid to enhance and reinforce simple compliance instructions to all employees.